Porsche
The Porsche brand can look back on a very successful 2013. Among other things, it made extensive investments to restructure and expand its plants. Porsche aims to appeal to new customers with the Macan. The brand also celebrated a special anniversary last year: 50 years of the Porsche 911.
BUSINESS DEVELOPMENT
In 2013, the Porsche brand systematically pursued its projects to safeguard its future: it modernized its main production facility in Stuttgart and expanded the development center in Weissach. In addition, it significantly expanded the Leipzig plant, where Porsche’s fifth model series – the Macan – is being produced. At the same time, Porsche’s next generation Panamera increased the attractiveness of the product range. The focus of public attention was on the new Panamera S E-Hybrid – the world’s first plug-in hybrid in the luxury class. In addition, the brand unveiled the limited-edition 918 Spyder super sports car, which also boasts an innovative plug-in hybrid drive.
With over 820,000 manufactured vehicles, the Porsche 911 is the world’s most successful sports car. The brand’s emotional linchpin marked its 50th anniversary in 2013. Porsche presented a new edition of the high-performance 911 GT3 – a racetrack-worthy series sports car – in addition to the Turbo and Turbo S.
The key figures presented in this chapter comprise Porsche’s Automotive and Financial Services businesses. The prior-year figures relate to the period since Porsche was consolidated in the Volkswagen Group, i.e. from August 1, 2012.
Porsche delivered 162 thousand sports cars to customers in the past fiscal year. The USA remained the largest single market, where 42 thousand customers bought a Porsche model. It was followed by China, where sales figures were also encouraging (37 thousand vehicles). Porsche delivered 21 thousand models to customers in its home market of Germany.
The Porsche brand produced 166 thousand vehicles in the reporting period. Production of the new series began at year-end – like the Cayenne and the Panamera, the Macan is also produced at the Leipzig plant.
SALES REVENUE AND EARNINGS
The Porsche brand recorded a highly successful fiscal year 2013. Sales revenue amounted to €14.3 billion (€5.9 billion). Operating profit was €2.6 billion (€0.9 billion), while the operating return on sales was 18.0% (16.0%).
911
50 years of a style icon
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PRODUCTION |
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Units |
2013 |
2012* | ||||
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Cayenne |
81,916 |
36,664 |
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911 Coupé/Cabriolet |
29,751 |
11,409 |
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Boxster/Cayman |
28,996 |
6,839 |
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Panamera |
24,798 |
8,772 |
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Macan |
312 |
– |
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918 Spyder |
35 |
– |
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|
165,808 |
63,684 |
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PORSCHE BRAND |
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2013 |
2012* | ||||
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Deliveries (thousand units) |
162 |
60 |
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Vehicle sales |
155 |
62 |
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Production |
166 |
64 |
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Sales revenue (€ million) |
14,326 |
5,879 |
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Operating profit |
2,579 |
943 |
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as % of sales revenue |
18.0 |
16.0 |
911
DELIVERIES BY MARKET
in percent
FURTHER INFORMATION
www.porsche.com