SEAT
Spanish brand SEAT drove forward its model rollout in 2013 and further expanded the Leon family. The Leon ST is the brand’s first representative in the compact estate segment. The young model range helped the brand lift its sales figures.
BUSINESS DEVELOPMENT
SEAT celebrated two anniversaries in 2013: the first SEAT rolled off the production line in 1953, or 60 years ago. In addition, the plant in Martorell, Spain, celebrated the twentieth anniversary of its opening. More than 8 million vehicles representing 32 models have been manufactured here since then.
The product rollout launched in the previous year continued in 2013; the new Ibiza Cupra was the first. During the year, SEAT expanded its successful Leon series to include the Leon SC, a three-door version, and the Leon ST – the brand’s first compact estate and also the lightest estate in its class. The Leon is becoming the second key pillar of the brand alongside the Ibiza.
The SEAT brand increased its deliveries to customers by 10.6% to 355 thousand vehicles in fiscal year 2013, generating the highest sales figure in five years. The Leon family in particular spurred sales growth, mainly concentrated in Germany (+20.3%), the United Kingdom (+17.0%) and Spain (+6.0%).
Unit sales for the SEAT brand rose by 6.9% to 459 thousand vehicles in the reporting period. This figure includes the Q3 manufactured for Audi.
SEAT produced 353 thousand vehicles in 2013, exceeding the prior-year figure by 9.8%. The last Exeo rolled off the production line in July 2013; this model had been produced for five years.
SALES REVENUE AND EARNINGS
The SEAT brand generated sales revenue of €6.9 billion in fiscal 2013, up 6.0% year-on-year. The operating result narrowed from €–156 million in the previous year to €–152 million. Volume and mix improvements as well as lower material costs were positive factors, while launch costs for the new models and restructuring costs had an offsetting effect. The brand recorded an operating return on sales of –2.2% (–2.4%).
10.6%
Increase in deliveries
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PRODUCTION |
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Units |
2013 |
2012 | ||
|
|
|
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Ibiza |
145,041 |
160,887 |
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Leon |
114,568 |
71,295 |
||
Altea/Toledo |
43,055 |
32,478 |
||
Mii |
25,489 |
26,409 |
||
Alhambra |
19,990 |
19,393 |
||
Exeo |
4,681 |
10,854 |
||
|
352,824 |
321,316 |
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SEAT BRAND |
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|
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|
2013 |
2012 |
% | |||
|
|
|
|
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Deliveries (thousand units) |
355 |
321 |
+10.6 |
|||
Vehicle sales |
459 |
429 |
+6.9 |
|||
Production |
353 |
321 |
+9.8 |
|||
Sales revenue (€ million) |
6,874 |
6,485 |
+6.0 |
|||
Operating result |
–152 |
–156 |
+2.9 |
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as % of sales revenue |
–2.2 |
–2.4 |
|
Leon SC
DELIVERIES BY MARKET
in percent
FURTHER INFORMATION
www.seat.com