ŠKODA

The ŠKODA brand continued the largest model rollout in its history in 2013, launching eight new models or model variants. The Rapid Spaceback is its first model in the compact hatchback segment.

BUSINESS DEVELOPMENT

2013 was a transition year for the ŠKODA brand as it vigorously continued its model initiative. The third generation of the Octavia, available as a saloon and an estate, met with an extremely positive reception from trade press and the public. The new edition of the brand’s bestselling model offers many clever little details. The Octavia RS, the sporty version, rounds off the family. At mid-year, the revamped Superb – the brand’s flagship model – arrived in saloon and estate model versions at dealerships. The Rapid saloon unveiled to the European market in the previous year was joined by the sporty Rapid Spaceback, ŠKODA’s first hatchback in the compact class; both its rear seating and boot space offer superior spaciousness. The compact Yeti SUV model was revamped and is now available in two editions – the Outdoor and the City. In China, the launch of the Rapid notchback saloon represented an important addition to the model portfolio in the reporting period.

The ŠKODA brand delivered 921 thousand vehicles worldwide, down 2.0% year-on-year. The switch to new models, in particular for the Octavia, and the strained situation in many markets depressed sales in the first half of 2013 in particular. By contrast, the brand increased sales in the second half of the year, ending the year with the best December in the company’s history.

At 719 thousand vehicles, unit sales for the ŠKODA brand were down 1.1% year-on-year. Demand was high for the Rapid and Citigo models, which were not affected by the model start-ups. The difference between figures for deliveries and unit sales is mainly due to the fact that the vehicle-producing joint ventures in China are not counted as ŠKODA brand companies.

In 2013, the ŠKODA brand produced 932 thousand units worldwide, only slightly lower than in the previous year (943 thousand units). The main Mladá Boleslav production facility was comprehensively expanded and modernized for the production of the Rapid and Octavia model series.

SALES REVENUE AND EARNINGS

The ŠKODA brand’s sales revenue amounted to €10.3 billion in 2013, down 1.1% on the previous year. Negative volume-related and mix effects and exchange rate factors were the reason for the decline in operating profit from €712 million to €522 million. The operating return on sales was 5.1%, compared with 6.8% in the previous year.

€10.3 billion

Sales revenue in 2013

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PRODUCTION

 

 

 

 

Units

 

2013

 

2012

 

 

 

 

 

Octavia

 

356,471

 

406,360

Fabia

 

196,597

 

255,025

Rapid

 

124,112

 

8,292

Superb

 

96,226

 

106,847

Yeti

 

84,265

 

90,952

Citigo

 

42,971

 

36,687

Roomster

 

31,425

 

39,249

 

 

932,067

 

943,412

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ŠKODA BRAND

 

 

 

 

 

 

 

 

2013

 

2012

 

%

 

 

 

 

 

 

 

Deliveries (thousand units)

 

921

 

939

 

–2.0

Vehicle sales

 

719

 

727

 

–1.1

Production

 

932

 

943

 

–1.2

Sales revenue (€ million)

 

10,324

 

10,438

 

–1.1

Operating profit

 

522

 

712

 

–26.7

as % of sales revenue

 

5.1

 

6.8

 

 

Octavia Combi

DELIVERIES BY MARKET
in percent

FURTHER INFORMATION
www.skoda-auto.com