UNIT SALES BY MARKET, 2013 VS. 2012
What you'll find in this chapter:
Brands and Business Fields
Successful business growth despite difficult conditions. Product initiatives continued.
Volkswagen Passenger Cars
The Volkswagen Passenger Cars brand can look back on a positive performance in fiscal year 2013.
Audi delivered a record number of vehicles in 2013, exceeding its volume target of 1.5 million units originally set for 2015 two years ahead of schedule.
The ŠKODA brand continued the largest model rollout in its history in 2013, launching eight new models or model variants.
Spanish brand SEAT drove forward its model rollout in 2013 and further expanded the Leon family.
The Bentley brand continued on its successful course in 2013 and posted a new sales record.
The Porsche brand can look back on a very successful 2013.
Volkswagen Commercial Vehicles
Volkswagen Commercial Vehicles recorded excellent sales figures in 2013 despite declining European markets, slightly exceeding the prior-year volume.
The Scania brand presented further product innovations in 2013 and rounded off its range of Euro 6 engines.
MAN can look back on over 250 consecutive years of company history.
Volkswagen Group in China
The Volkswagen Group generated record highs again in China, its largest single market, and continued its new model rollout there.
Volkswagen Financial Services
Volkswagen Financial Services marked new highlights with innovative products in 2013, thereby supporting sales by the Volkswagen Group brands.